Marketing School for Solo Therapist


For solo therapists ready to create a thriving private practice.


Learn and implement the 5 Pillars of Therapy Marketing Framework, a proven pathway to fill your caseload with clients you love working with.

Marketing School isn’t about pushy sales tactics. It’s about simple, ethical marketing that feels aligned with your values and helps you connect with the clients you most want to support.

It’s a supportive community where you’ll not only learn my 5 Pillars framework, but also connect with other solo therapists, share ideas, and grow together.

You’ll learn how to put the framework into action in a simple, step-by-step way, with plenty of live time together and support from me.
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What you'll find inside:

Clarity around your niche

Exercises and activities to help you define who you really want to work with, so you can fill your practice with clients you enjoy working with and are best suited to help.

Developing a brand that's authentically you

Your brand provides direction to everything you do. Investing time in developing your brand enables you to articulate your vision and mission, to get clear on what you want to be known for, to find your unique “voice” and to create content that accurately reflects you and your practice and connects with your ideal clients.

Fun, creative activities to bring your brand to life

From choosing your colour palette and designing your logo to writing content that reflects your voice and builds trust.

Creating content that connects and builds trust

Whether it’s your website, Psychology Today profile or Instagram page, we want to ensure that when an ideal client visits them, they’ll think “Wow this therapist is an expert in helping people just like me, they clearly get what life is like for me and understand my struggles.” This is what builds trust and gives people the confidence to take the next step and book an appointment.

Website and visibility support

Don’t have a website yet? You’ll learn how to build one in Wix. Already have one? You’ll learn how to boost your visibility with simple SEO techniques and effective Google Ad campaigns.

Confidence with Instagram

Learn processes and techniques to consistently create posts without it taking over your life. Connect with prospective clients in a way that feels natural.

Time-saving AI tools

Access to the AI prompts I’ve developed to make writing easier, while still keeping your content authentically you and aligned with your voice.

Email marketing strategies

Implement simple ways to grow and nurture your email list, so you can fill your practice now and any workshops or programs you may decide to run later.

Referrals without the networking “ick”

Build genuine professional relationships with referrers who send ongoing clients your way.

Turn enquiries into appointments

Clear, practical templates and scripts for enquiry emails and phone calls, so you know exactly what to say and how to guide prospective clients towards booking their first session.

Confidence in free initial consults

Scripts and structures to help you feel prepared, reduce nerves, and give potential clients the reassurance they need to take that next step into therapy.

Community and support

8 x weekly live sessions (offered twice to suit time zones), Q&A calls, drop-in mentoring sessions, and a supportive community of solo therapists learning and growing alongside you.

How Marketing School Works

  • Recorded lessons you can work through in your own time

  • 8 weeks of live workshops and Q&A mentoring sessions (held twice to suit all time zones) to go deeper and get personalised feedback

  • Comprehensive workbook with step-by-step tasks to keep you moving forward

  • Hands-on support from me in the community and on calls

  • You’ll also see the framework brought to life through a case study example (our “demo therapist” Jessica Richards), so you can see exactly how the lessons translate into real practice marketing.

The Founding Member Offer


As a Founding Member you get lifetime access for a fraction of the future price.


Founding Member Price:
 

3 monthly payments of $199 AUD (total $597 AUD)

Approximate conversions:

USD $387 total (3 monthly payments of × $129)

GBP £291 total (3 monthly payments of × £97)

All payments are processed securely in AUD. Your bank will handle the conversion automatically.

 

Lifetime access includes:

  • All current recorded lessons, tools, resources and workbook
  • Every new resource that’s added in the future
  • Ongoing support and feedback

Once enrolment closes on 16 September, it won’t open again until next year.

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How Marketing School will support your practice:

A steady flow of private clients



Confidence that your marketing is effective and ethical

 

A full caseload and a stable income

 

Freedom to leave agency or salaried roles

 

Less overwhelm about marketing sfdsanjfdsafdsa

 

A stronger sense of control over your practice growth

 

You are absolutely capable of successfully marketing your practice, you just need to know what to do and how to do it.


The 5 Pillars of Therapy Marketing Framework gives you that pathway.

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What clients are saying about working with Miranda

"Through our work together, I am now receiving steady enquiries for my therapy practice."

I have truly enjoyed and appreciated working with Miranda. Through our work together, I am now receiving steady enquiries for my therapy practice. I’m also building confidence and skills in regularly posting on social media, writing a blog, and reviewing stats for Google Ads. Miranda brings a genuine and reliable approach to everything she does. She is highly responsive, really listens to her clients’ needs, and works collaboratively for the success of the practice. Thank you, Miranda.

Stephanie, Psychologist, Melbourne

"One of the best parts was how many new ideal clients started coming in."

Working with Miranda over the past six months has been such a great experience. She really gets the mental health space. Everything she created felt like a natural fit for my values and how I like running my private practice.

She took care of all the key areas - social media, SEO, ads, etc. - and did it in a way that was transparent, consistent, and really effective. One of the best parts was how many new ideal clients started coming in. She really nailed how to reach the right people, and that had a big impact on my practice.

On top of all that, she was lovely to work with - always easy to get in touch with, open to feedback, and super reliable. I honestly really appreciated having her doing my marketing and look forward to continuing working with her.

Wendy, Relationship Counsellor, Gold Coast

"I think that what sets Miranda apart is that she is a genuine marketing professional."

I have spoken to, worked with, and in some cases paid a lot of money to, a lot of different people who have said that they can help me with marketing my private practice. Miranda is not only far and away the best marketing professional I have ever worked with, she is also an absolute pleasure to collaborate with.

I think that what sets Miranda apart is that she is a genuine marketing professional. She knows how to create a compelling story, she knows how to get clients to convert, she knows how to keep marketing costs low, and most importantly of all she knows how to get results.

Before Miranda I was spending a lot of money on Google Ads with a large (and largely useless) marketing business. Within two months with Miranda I was spending significantly less each month on Google Ads and getting 5 times the number of clients. Miranda also skilled me up to continue on my own and helped me create a roadmap for my marketing

Miranda is responsive, thoughtful, and genuinely invested in helping. At this point, I honestly can’t imagine working with anyone else. If you're feeling lost or frustrated with your marketing, do yourself a favour and just speak to Miranda.

Michael, Psychologist, Melbourne

"The initial stages of working with her were so rich and beneficial to my career."

Working with Miranda has been so incredibly valuable. Referrals have boomed, now I never have to worry about having enough clients. Importantly though, I am getting the right clients that fit my interests and expertise. I no longer have to take every presentation that walks through my door, just to have a sustainable business.

Over and above the obvious boom to my business that Miranda has enabled, the initial stages of working with her were so rich and beneficial to my career. We overhauled my website, so it now looks incredibly professional. But the most enjoyable and valuable process for me, was working out my mission and values. Not to put a meaningless mission statement on my website (it doesn’t appear anywhere) but to really help me clarify and define what I want to get out of my career, what interests me, and how I want to develop myself as a practitioner and what niche I want to specialise in. This has all led to greatly increased work satisfaction and a clear path moving forward. 

Suzanne, Psychologist, Melbourne

"Miranda’s marketing skills helped me expand my private practice dramatically over these past six months"

The traffic to my website has increased, which has resulted in me seeing more patients. Miranda’s marketing partnership program enabled me to fine-tune what I offer as a psychotherapist, and to identify more specifically the people who could benefit most from my service. Miranda made sure this was reflected in my advertising. I’m really grateful to have had this level of support early on in my practice.

Natasa, Psychotherapist, Melbourne

 

"I cannot recommend Miranda highly enough."

They not only helped me set up a professional and user-friendly website for my business, Calm Kids, but Miranda also provided invaluable support in effectively marketing our services. Miranda's expertise and guidance really helped us to gain exposure in a new location, growing our business and reaching our target audience. Her dedication and knowledge of the mental health profession make her an essential ally for any practitioner looking to expand their online presence and grow their practice.

Danielle, Child and Adolescent Counsellor, Adelaide

"Miranda helped make my young practice profitable within 9 short months."

Miranda was great to work with and she held my hand through each step of the marketing process. It was really like having my very own marketing manager, while also learning about marketing in a way that was easy to understand, practical and not overwhelming. Miranda spent a lot of time understanding the voice we wanted to represent online and made it come to life. I would highly recommend Miranda to help any mental health practice looking to reach their clients.

Roxanne, Psychologist Queensland

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