As a therapist, your website is so much more than a digital presence, it’s the first step toward building trust with prospective clients and referrers.
It’s an opportunity to showcase your expertise, resonate with your ideal clients, and reflect the unique value you offer.
We love working with therapists and helping them grow thriving practices. From extensive experience working with mental health professionals, we understand the nuances of private therapy practice marketing which is reflected in everything we do including brand development, website design, copy writing and image selection.
We believe the best results come from collaboration and a true partnership between therapist and marketer. You bring the insight into your clients, practice, and specialty; we bring the expertise in designing websites that attract, engage, and convert.
Why your website matters
Accurately Reflect Your Brand
Your website should be an extension of your practice, communicating your values and expertise. From design to tone, we’ll work with you to ensure your website feels authentic, speaks directly to your ideal clients and reflects the unique way you help clients.
Connect with Prospective Clients
Clients seek a therapist who truly “gets” them. Through thoughtful content, design, and functionality, we’ll create a site that speaks to their challenges, goals, and aspirations, making them feel confident that you’re the right therapist for them.
Attract and Convert Ideal Clients
Your website is your practice’s most powerful tool for reaching people who need you. By combining beautiful design with Search Engine Optimisation, we’ll help your Practice increase its online visibility so more prospective clients can find you and get the help they’re searching for.
Brand Workshop and Guideline
Your brand provides direction for everything we create together. Before we begin your website, we'll spend time getting clear on who you most want to work with, what you want your practice to be known for, what makes you different, and how you want potential clients to experience your practice.
All of our website design packages include a fun and collaborative Brand Workshop, where we'll work through your niche, key messages, brand personality and visual direction.
Following the workshop, we'll bring everything together into your own Brand Guideline. This becomes the foundation for your website, helping guide the design, copy, colours, imagery and overall feel so that everything works together to accurately reflect you and resonate with the clients you'd love to work with.
Website Content Creation
Writing content for your website can feel daunting, so we try to make the process as easy as possible.
Because we're not clinicians, we can't write the clinical content for you. Instead, we'll ask you to provide a rough draft of what you'd like to say from a clinical perspective. This doesn't need to be polished or website-ready. We just need your knowledge and expertise to work from.
From there, our copywriters will review and edit your content to make sure it's clear, client-friendly and easy to read, while helping it connect with your ideal clients and accurately reflect you, your approach and your brand.
We have years of experience writing content for therapy practice websites and understand the balance between maintaining clinical accuracy and writing in a way that feels human, approachable and free from unnecessary jargon.
It's a collaborative process, and you'll have the opportunity to review and approve your content before anything goes live.
Images can change the entire feel of a website. Our team will search for and select imagery that reflects your brand and resonates with your ideal clients, creating a visual mood board for you to review before we begin building your website.
Website Design and Build
Once your content and imagery are ready, we move into the design and build phase, bringing your brand, content and overall website strategy together.
We design and build your website one page at a time, considering everything from layout and visual flow to how information is presented and how easily potential clients can find what they need and take the next step.
Each page is sent to you for review, giving you the opportunity to provide feedback and request changes before we move on. This collaborative, page-by-page process means you're involved throughout the build and can make sure the website feels right for you and accurately reflects your practice.
Once all pages have been designed, reviewed and approved, we'll complete the final website checks and prepare your new website for launch.
Search Engine Optimisation
A beautiful website is only valuable if the right people can find it. We build your website with search visibility in mind from the beginning, following Google's current SEO best practices and guidelines.
As part of the content creation process, we'll carry out keyword research to understand what your potential clients are searching for and use this to guide your website structure, page topics, headings and content. Rather than simply adding keywords, we focus on creating clear, useful and relevant content that genuinely answers the questions your potential clients are asking.
We also structure your website so that your content can be easily understood by search engines and AI-powered search tools, helping to support your visibility as the way people search continues to evolve.
Behind the scenes, we'll take care of important on-page SEO elements and ensure your website is responsive, loads quickly and provides a great experience across desktop and mobile.
Training
Once your website is ready, we’ll provide training so you feel confident managing it yourself. We’ll show you how to update your content, make simple changes and manage the everyday elements of your website without needing to contact a website developer every time you want to change something.
We want you to feel comfortable using your website and to have full ownership and control over it. As your practice changes and grows, your website can easily grow and evolve with you.
A selection of our recent website designs
Interested in us creating a beautiful website for your therapy practice?
The first step is to book a free 20-minute Zoom call with Miranda.
This meeting will be an opportunity for Miranda to learn more about your Practice and what you're looking for in your new website. We'll then tailor a website package that's right for you.
