Marketing School for Solo Therapists


Enrolment is now open!

Fill your caseload and feel more in control of growing your private practice.


A practical marketing program with ongoing mentorship, where you'll learn and implement the 5 Pillars of Therapy Marketing Framework, a proven pathway to fill your caseload with clients you love working with.

 

 

 

Enrol in Marketing School
Enrol in Marketing School

How Marketing School supports you:

An easy-to-follow marketing plan that helps you get more clients



Ethical, values-based marketing that feels right for you

 

Systems that bring in enquiries consistently

 

Build your caseload so you can leave salaried, agency or contract work behind

Personalised mentoring and support, instead of trying to figure it all out alone

 

Feel more in control of your practice growth

 

A practical marketing program with ongoing mentorship, designed to help you fill your caseload and keep it full.


You'll learn how to set-up and implement your own marketing with expert guidance, personalised feedback, accountability and ongoing support every step of the way.

Perfect if you want to stay hands-on with your marketing while learning the skills, systems and confidence to grow a thriving private practice.

Marketing School's Support Structure


Marketing School combines:

• Self paced learning

• Live implementation workshops

• Weekly drop-in Zoom support

• Personalised one-on-one mentoring with Miranda

So you’re not just learning what to do. You’re actually implementing your marketing with structure, feedback, personalised support and accountability.

 

This is how each part supports you:

  • Marketing School for Therapists Online Course - structured lessons you can work through at your own pace, in your own time.

  • 6 x Live Implementation Workshops - these sessions turn learning into action. You’ll receive guidance, structure, and accountability so marketing doesn’t stay on your to do list.
  • Weekly Drop-in Marketing Labs - ask questions, share what you’re working on, and receive practical feedback. You can even screen share for direct support.

  • 3 x 1:1 Mentoring Sessions with Miranda - to provide a more personalised and deeper level of support. Including a detailed review of your marketing and website. 
  • Comprehensive Workbook - with step-by-step tasks outlining a clear pathway to fill your caseload. 

  • Templates and therapist specific AI prompts - you can implement right away, specifically designed for therapists, helping you write website content efficiently while staying true to your voice, and deeply connecting with your niche.
  • Supportive Online Community - supportive online community of other solo therapists.
  • Lifetime access to everything - so you can get support now and any time in the future if you need it.  

Investment

$237 AUD per month × 12

Or pay in full: $2,337 AUD and save $507 

 

Money Back Guarantee

I understand that sometimes we sign up for a program and later realise it’s not the right fit. If, after completing the online course, attending the implementation workshops, and your mentoring sessions with Miranda, you feel that this wasn’t the right program for you, we’ll refund the full amount you’ve paid.

Enrolment closes Wednesday 23 September

 

 

 

Enrolment to Marketing School is currently closed.

Add your name the waitlist to be the first to know when enrolment opens again.

Enrol in Marketing School
Enrol in Marketing School

What you'll find inside:

Module 1: Niche and offer

  • In this Module you’ll get clear on the short and long-term vision for your Practice

  • You’ll work through guided exercises to help you clarify your niche and deeply understand your ideal clients. 

  • You’ll learn how to articulate the nuances of your niche clearly and meaningfully, so your marketing connects and builds trust and safety with your niche.

  • This work lays the foundation for every part of your marketing and forms your Brand Guideline.

  • Miranda personally reviews your Brand Guideline.

Module 2: Creating your Visual Identity

  • Fun, creative activities to bring your brand to life and create a Style Guide.

  • From choosing your colour palette, font, designing your logo and selecting images.

  • Ensuring that the visual part of your brand reflects you and resonates with your ideal clients

  • Miranda personally reviews your Style Guide.

Module 3: Website and Directory Profiles that Connect

  • Create a website that connects and builds trust so more clients move forward and book an appointment

  • This might mean you’re updating your current website or building a new one

  • Therapist-specific AI prompts for website and directory copy - significantly increasing efficiency while staying authentically you and connecting with your ideal clients

  • Miranda personally reviews your website and directory copy

Module 4: Enhancing your Online Presence

In this module, you’ll learn how to confidently show up online and make it easy for the right clients to find and connect with you.

You’ll get simple, step-by-step training and practical support to help you:

  • Understand SEO without the overwhelm.
    Learn the simple technical basics that actually make a difference, so your website can be found by the people who need your help.

  • Set up, optimise, and verify your Google Business Profile.
    Making sure your practice appears in local searches and on Google Maps, with clear and accurate details that help new clients reach you easily.

  • Create Google Ads that quickly boost visibility.
    Follow a guided setup process that shows you exactly how to run ads that increase traffic and attract the right clients, without wasting money or getting lost in the tech and setup.

  • Build an authentic presence on Instagram.
    If you decide Instagram is right for you, you'll learn simple processes for generating post ideas that feel natural and connected to your work and values, so you can create content that builds trust and helps people move forward.

  • Lots of hand holding and support for creating videos and ensuring Google Ads is set up correctly

Module 5: Building Professional Friendships

  • You’ll learn how to build genuine, mutually supportive relationships with other therapists and health professionals that feel natural, ethical, and aligned.
  • Email and call scripts for reaching out
  • Relationship tracking spreadsheet
  • Templates and processes for following up and staying top of mind

Module 6: Enquiry Management Best Practice

  • Moving right fit enquiries into appointments
  • You’ll learn how to manage enquiries and initial consults in a way that feels natural, professional, and aligned with your therapy values.
  • Enquiry tracking spreadsheet
  • Email and phone response templates
  • Initial consult scripts and call structure

Money Back Guarantee

I understand that sometimes we sign up for a program and later realise it’s not the right fit. After completing the course, attending workshops, and using your mentoring sessions you feel it wasn’t right for you, you’ll receive a full refund.

Not sure if you're ready?

If you’re thinking, “I’m not sure I’m ready yet,” many therapists join Marketing School at the point where they’re tired of second guessing their marketing and trying to piece things together on their own.

You don’t need to have everything figured out before you start. We do the figuring out together inside Marketing School.

If you’re feeling excited about getting your practice off the ground in 2026, or getting prepared to hit the ground running in 2027, then that’s enough to begin.

Inside the program, we clarify your vision, define your niche, and create a clear, practical plan so you can start moving forward.

If you’re excited about creating that private practice you've been dreaming about, then I look forward to supporting you achieve that.

If you'd like to have a Zoom chat to learn more about Marketing School and whether it's the right fit for you, you're very welcome to book a time here. I've opened up some extra spots during the enrolment period.

If none of the available times suit, simply send me an email ([email protected]) and we'll work out a time that does.

 

 

Enrolment to Marketing School is currently closed.

Add your name the waitlist to be the first to know when enrolment opens again.

Enrol in Marketing School
Enrol in Marketing School

Meet Miranda

After working in senior marketing roles in private healthcare in Australia and London for over 10 years, in 2016 I founded Marketing for Mental Health Practitioners, a boutique marketing agency dedicated to working with solo therapists.

I understand that as a therapist the idea of having to market yourself can feel uncomfortable. An important aspect of my role as a marketing mentor is to help my clients change the narrative when it comes to marketing, and help them see that when using value-based, ethical marketing, marketing is simply helping them become more visible, so their ideal clients can find them and get the help they need.

As a Member of Marketing School for Solo Therapists, you'll work directly with me. I love supporting therapists to grow their practices, and feel very grateful that each day I get to work with such amazing people doing so much good in the world. 

What clients are saying about working with Miranda

"Through our work together, I am now receiving steady enquiries for my therapy practice."

I have truly enjoyed and appreciated working with Miranda. Through our work together, I am now receiving steady enquiries for my therapy practice. I’m also building confidence and skills in regularly posting on social media, writing a blog, and reviewing stats for Google Ads. Miranda brings a genuine and reliable approach to everything she does. She is highly responsive, really listens to her clients’ needs, and works collaboratively for the success of the practice. Thank you, Miranda.

Stephanie, Psychologist, Melbourne

"One of the best parts was how many new ideal clients started coming in."

Working with Miranda over the past six months has been such a great experience. She really gets the mental health space. Everything she created felt like a natural fit for my values and how I like running my private practice.

She took care of all the key areas - social media, SEO, ads, etc. - and did it in a way that was transparent, consistent, and really effective. One of the best parts was how many new ideal clients started coming in. She really nailed how to reach the right people, and that had a big impact on my practice.

On top of all that, she was lovely to work with - always easy to get in touch with, open to feedback, and super reliable. I honestly really appreciated having her doing my marketing and look forward to continuing working with her.

Wendy, Relationship Counsellor, Gold Coast

"I think that what sets Miranda apart is that she is a genuine marketing professional."

I have spoken to, worked with, and in some cases paid a lot of money to, a lot of different people who have said that they can help me with marketing my private practice. Miranda is not only far and away the best marketing professional I have ever worked with, she is also an absolute pleasure to collaborate with.

I think that what sets Miranda apart is that she is a genuine marketing professional. She knows how to create a compelling story, she knows how to get clients to convert, she knows how to keep marketing costs low, and most importantly of all she knows how to get results.

Before Miranda I was spending a lot of money on Google Ads with a large (and largely useless) marketing business. Within two months with Miranda I was spending significantly less each month on Google Ads and getting 5 times the number of clients. Miranda also skilled me up to continue on my own and helped me create a roadmap for my marketing

Miranda is responsive, thoughtful, and genuinely invested in helping. At this point, I honestly can’t imagine working with anyone else. If you're feeling lost or frustrated with your marketing, do yourself a favour and just speak to Miranda.

Michael, Psychologist, Melbourne

"The initial stages of working with her were so rich and beneficial to my career."

Working with Miranda has been so incredibly valuable. Referrals have boomed, now I never have to worry about having enough clients. Importantly though, I am getting the right clients that fit my interests and expertise. I no longer have to take every presentation that walks through my door, just to have a sustainable business.

Over and above the obvious boom to my business that Miranda has enabled, the initial stages of working with her were so rich and beneficial to my career. We overhauled my website, so it now looks incredibly professional. But the most enjoyable and valuable process for me, was working out my mission and values. Not to put a meaningless mission statement on my website (it doesn’t appear anywhere) but to really help me clarify and define what I want to get out of my career, what interests me, and how I want to develop myself as a practitioner and what niche I want to specialise in. This has all led to greatly increased work satisfaction and a clear path moving forward. 

Suzanne, Psychologist, Melbourne

"Miranda’s marketing skills helped me expand my private practice dramatically over these past six months"

The traffic to my website has increased, which has resulted in me seeing more patients. Miranda’s marketing partnership program enabled me to fine-tune what I offer as a psychotherapist, and to identify more specifically the people who could benefit most from my service. Miranda made sure this was reflected in my advertising. I’m really grateful to have had this level of support early on in my practice.

Natasa, Psychotherapist, Melbourne

 

"I cannot recommend Miranda highly enough."

They not only helped me set up a professional and user-friendly website for my business, Calm Kids, but Miranda also provided invaluable support in effectively marketing our services. Miranda's expertise and guidance really helped us to gain exposure in a new location, growing our business and reaching our target audience. Her dedication and knowledge of the mental health profession make her an essential ally for any practitioner looking to expand their online presence and grow their practice.

Danielle, Child and Adolescent Counsellor, Adelaide

Enrol in Marketing School