Marketing School for Solo Therapists
For solo therapists ready to create a thriving private practice.
Learn and implement the 5 Pillars of Therapy Marketing Framework, a proven pathway to fill your caseload with clients you love working with.Â
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How Marketing School will support your practice:
A steady flow of private clients
Confidence that your marketing is effective and ethical
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A full caseload and a stable income
Freedom to leave agency or salaried roles
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Less overwhelm about marketing sfdsanjfdsafdsa
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A stronger sense of control over your practice growth
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What you'll find inside:
Module 1:Â Niche and offer
- In this module, you’ll work through guided exercises to help you clarify your niche and deeply understand your ideal clients.Â
- You’ll learn how to articulate these nuances clearly and meaningfully, so your marketing connects with your niche and builds trust.
- This work lays the foundation for every part of your marketing.
Module 2: Creating your Visual Identity
- Fun, creative activities to bring your brand to life
- From choosing your colour palette, designing your logo and creating a mood board.
Module 3: Website and Directory Profiles that Connect
- Website Blueprint Template showing you the page structure, menu and content for a high-performing therapy website
- Therapist-specific AI prompts for website and directory copy - significantly increasing efficiency while staying authentically you and connecting with your ideal clients
- Don’t have a website? There is also a module where I teach you to build a Wix website.
Module 4: Enhancing your Online Presence
In this module, you’ll learn how to confidently show up online and make it easy for the right clients to find and connect with you.
You’ll get simple, step-by-step training and practical tools to help you:
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Understand SEO without the overwhelm.
Learn the simple technical basics that actually make a difference, so your website can be found by the people who need your help most. -
Set up, optimise, and verify your Google Business Profile.
Make sure your practice appears in local searches and on Google Maps, with clear and accurate details that help new clients reach you easily. -
Create Google Ads that quickly boost visibility.
Follow a guided setup process that shows you exactly how to run ads that increase traffic and attract the right clients, without wasting money or getting lost in the setup. -
Build an authentic, consistent presence on Instagram.
Learn simple processes for generating post ideas that feel natural and connected to your work, so you can create content that builds trust and helps your audience move forward. -
Feel comfortable creating videos.
Step-by-step guidance and editing tutorials will help you create short videos for Instagram that feel relaxed and genuine, without the tech stress or pressure to be perfect. -
Design beautiful visuals in Canva.
A complete Canva training shows you how to create posts and graphics that reflect your personality and connect with your ideal clients, even if you’re not a designer.
By the end of this module, you’ll have the confidence, tools, and systems to manage your online presence with ease, and a steady stream of ideas and content that keeps your practice visible and growing.
Module 5: Building Professional Friendships
- You’ll learn how to build genuine, mutually supportive relationships with other therapists and health professionals that feel natural, ethical, and aligned.
- Email and call scripts for reaching out
- Relationship tracking spreadsheet
- Templates and processes for following up and staying top of mind
Module 6: Enquiry Management Best Practice
- Â Moving right fit enquiries into appointments
- You’ll learn how to manage enquiries and initial consults in a way that feels natural, professional, and aligned with your therapy values.
- Enquiry tracking spreadsheet
- Email and phone response templates
- Initial consult scripts and call structure
What clients are saying about working with Miranda
"Through our work together, I am now receiving steady enquiries for my therapy practice."
I have truly enjoyed and appreciated working with Miranda. Through our work together, I am now receiving steady enquiries for my therapy practice. I’m also building confidence and skills in regularly posting on social media, writing a blog, and reviewing stats for Google Ads. Miranda brings a genuine and reliable approach to everything she does. She is highly responsive, really listens to her clients’ needs, and works collaboratively for the success of the practice. Thank you, Miranda.
Stephanie, Psychologist, Melbourne
"One of the best parts was how many new ideal clients started coming in."
Working with Miranda over the past six months has been such a great experience. She really gets the mental health space. Everything she created felt like a natural fit for my values and how I like running my private practice.
She took care of all the key areas - social media, SEO, ads, etc. - and did it in a way that was transparent, consistent, and really effective. One of the best parts was how many new ideal clients started coming in. She really nailed how to reach the right people, and that had a big impact on my practice.
On top of all that, she was lovely to work with - always easy to get in touch with, open to feedback, and super reliable. I honestly really appreciated having her doing my marketing and look forward to continuing working with her.
Wendy, Relationship Counsellor, Gold Coast
"I think that what sets Miranda apart is that she is a genuine marketing professional."
I have spoken to, worked with, and in some cases paid a lot of money to, a lot of different people who have said that they can help me with marketing my private practice. Miranda is not only far and away the best marketing professional I have ever worked with, she is also an absolute pleasure to collaborate with.
I think that what sets Miranda apart is that she is a genuine marketing professional. She knows how to create a compelling story, she knows how to get clients to convert, she knows how to keep marketing costs low, and most importantly of all she knows how to get results.
Before Miranda I was spending a lot of money on Google Ads with a large (and largely useless) marketing business. Within two months with Miranda I was spending significantly less each month on Google Ads and getting 5 times the number of clients. Miranda also skilled me up to continue on my own and helped me create a roadmap for my marketing
Miranda is responsive, thoughtful, and genuinely invested in helping. At this point, I honestly can’t imagine working with anyone else. If you're feeling lost or frustrated with your marketing, do yourself a favour and just speak to Miranda.
Michael, Psychologist, Melbourne
"The initial stages of working with her were so rich and beneficial to my career."
Working with Miranda has been so incredibly valuable. Referrals have boomed, now I never have to worry about having enough clients. Importantly though, I am getting the right clients that fit my interests and expertise. I no longer have to take every presentation that walks through my door, just to have a sustainable business.
Over and above the obvious boom to my business that Miranda has enabled, the initial stages of working with her were so rich and beneficial to my career. We overhauled my website, so it now looks incredibly professional. But the most enjoyable and valuable process for me, was working out my mission and values. Not to put a meaningless mission statement on my website (it doesn’t appear anywhere) but to really help me clarify and define what I want to get out of my career, what interests me, and how I want to develop myself as a practitioner and what niche I want to specialise in. This has all led to greatly increased work satisfaction and a clear path moving forward.Â
Suzanne, Psychologist, Melbourne
"Miranda’s marketing skills helped me expand my private practice dramatically over these past six months"
The traffic to my website has increased, which has resulted in me seeing more patients. Miranda’s marketing partnership program enabled me to fine-tune what I offer as a psychotherapist, and to identify more specifically the people who could benefit most from my service. Miranda made sure this was reflected in my advertising. I’m really grateful to have had this level of support early on in my practice.
Natasa, Psychotherapist, Melbourne
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"I cannot recommend Miranda highly enough."
They not only helped me set up a professional and user-friendly website for my business, Calm Kids, but Miranda also provided invaluable support in effectively marketing our services. Miranda's expertise and guidance really helped us to gain exposure in a new location, growing our business and reaching our target audience. Her dedication and knowledge of the mental health profession make her an essential ally for any practitioner looking to expand their online presence and grow their practice.
Danielle, Child and Adolescent Counsellor, Adelaide