Marketing School for Solo Therapists

Fill your caseload and feel more in control of growing your private practice.

A practical marketing program with ongoing mentorship, where you'll learn and implement the 5 Pillars of Therapy Marketing Framework, a proven pathway to fill your caseload with clients you love working with.

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How Marketing School supports you:

An easy-to-follow marketing plan that helps you get more clients

Ethical, values-based marketing that feels right for you

Systems that bring in enquiries consistently

Build your caseload so you can leave salaried, agency or contract work behind

Personalised mentoring and support, instead of trying to figure it all out alone

Feel more in control of your practice growth

A practical marketing program with ongoing mentorship, designed to help you fill your caseload and keep it full.

You'll learn how to set-up and implement your own marketing with expert guidance, personalised feedback, accountability and ongoing support every step of the way.

Perfect if you want to stay hands-on with your marketing while learning the skills, systems and confidence to grow a thriving private practice.

Marketing School's Support Structure

Marketing School combines:

• Self paced learning

• Live implementation workshops

• Weekly drop-in Zoom support

• Personalised one-on-one mentoring with Miranda

So you’re not just learning what to do. You’re actually implementing your marketing with structure, feedback, personalised support and accountability.

This is how each part supports you:

Marketing School for Therapists Online Course - structured lessons you can work through at your own pace, in your own time.
6 x Live Implementation Workshops - these sessions turn learning into action. You’ll receive guidance, structure, and accountability so marketing doesn’t stay on your to do list.
Weekly Drop-in Marketing Labs - ask questions, share what you’re working on, and receive practical feedback. You can even screen share for direct support. These are held twice each week to suit all time zones (Australia, UK, Canada, USA). Drop in to get support as much as you need.
3 x 1:1 Mentoring Sessions with Miranda - to provide a more personalised and deeper level of support. Including a detailed review of your marketing and website.
Comprehensive Workbook - with step-by-step tasks outlining a clear pathway to fill your caseload.
Templates and therapist specific AI prompts - you can implement right away, specifically designed for therapists, helping you write website content efficiently while staying true to your voice, and deeply connecting with your niche.
Supportive Online Community - supportive online community of other solo therapists.
Live sessions to fit around your schedule - all Marketing Labs and Implementation Workshops are offered twice, with both a daytime and evening option. So if you're working during business hours, you don't have to miss out on the live support. The different session times also make Marketing School accessible if you're joining from the UK, Canada or the USA.
Lifetime access to everything - so you can get support now and any time in the future if you need it.

Investment

$237 AUD per month × 12

Or pay in full: $2,337 AUD and save $507

UK: £126/month or £1,243 paid in full
US: US$169/month or US$1,666 paid in full

Money Back Guarantee

I understand that sometimes we sign up for a program and later realise it’s not the right fit. If, after completing the online course, attending the implementation workshops, and your mentoring sessions with Miranda, you feel that this wasn’t the right program for you, we’ll refund the full amount you’ve paid.

Enrolment closes Wednesday 18 November

Enrolment to Marketing School is currently closed.

Add your name the waitlist to be the first to know when enrolment opens again.

Enrol in Marketing School

What you'll find inside:

Module 1: Niche and offer

In this Module you’ll get clear on the short and long-term vision for your Practice
You’ll work through guided exercises to help you clarify your niche and deeply understand your ideal clients.
You’ll learn how to articulate the nuances of your niche clearly and meaningfully, so your marketing connects and builds trust and safety with your niche.
This work lays the foundation for every part of your marketing and forms your Brand Guideline.
Miranda personally reviews your Brand Guideline.

Module 2: Creating your Visual Identity

Fun, creative activities to bring your brand to life and create a Style Guide.
From choosing your colour palette, font, designing your logo and selecting images.
Ensuring that the visual part of your brand reflects you and resonates with your ideal clients
Miranda personally reviews your Style Guide.

Module 3: Website and Directory Profiles that Connect

Create a website that connects and builds trust so more clients move forward and book an appointment
This might mean you’re updating your current website or building a new one
Practical copywriting tools and guidance to help you write authentic, engaging website and directory content that connects with your ideal clients.
Miranda personally reviews your website and directory copy

Module 4: Enhancing your Online Presence

In this module, you’ll learn how to confidently show up online and make it easy for the right clients to find and connect with you.

You’ll get simple, step-by-step training and practical support to help you:

Understand SEO without the overwhelm.
Learn the simple technical basics that actually make a difference, so your website can be found by the people who need your help.
Increase your chances of being found and recommended by AI platforms like ChatGPT.
Learn how to create website content that answers the specific questions your ideal clients are asking, helping your practice become more visible in AI-powered searches.
Set up, optimise, and verify your Google Business Profile.
Making sure your practice appears in local searches and on Google Maps, with clear and accurate details that help new clients reach you easily.
Create Google Ads that quickly boost visibility.
Follow a guided setup process that shows you exactly how to run ads that increase traffic and attract the right clients, without wasting money or getting lost in the tech and setup.
Build an authentic presence on Instagram.
If you decide Instagram is right for you, you'll learn simple processes for generating post ideas that feel natural and connected to your work and values, so you can create content that builds trust and helps people move forward.
Lots of hand holding and support for creating videos and ensuring Google Ads is set up correctly

Module 5: Building Professional Friendships

You’ll learn how to build genuine, mutually supportive relationships with other therapists and health professionals that feel natural, ethical, and aligned.
Email and call scripts for reaching out
Relationship tracking spreadsheet
Templates and processes for following up and staying top of mind

Module 6: Enquiry Management Best Practice

Moving right fit enquiries into appointments
You’ll learn how to manage enquiries and initial consults in a way that feels natural, professional, and aligned with your therapy values.
Enquiry tracking spreadsheet
Email and phone response templates
Initial consult scripts and call structure

Money Back Guarantee

I understand that sometimes we sign up for a program and later realise it’s not the right fit. After completing the course, attending workshops, and using your mentoring sessions you feel it wasn’t right for you, you’ll receive a full refund.

Not sure if you're ready?

Many therapists join Marketing School at the point where they’re tired of second guessing their marketing and trying to piece things together on their own.

You don’t need to have everything figured out before you start. We do the figuring out together inside Marketing School.

If you’re feeling excited about getting prepared to hit the ground running in 2027, then that’s enough to begin.

Inside the program, we clarify your vision, define your niche, and create a clear, practical plan so you can start moving forward.

If you’re excited about creating that private practice you've been dreaming about, then I look forward to supporting you achieve that.

If you'd like to have a Zoom chat to learn more about Marketing School and whether it's right for you, you're very welcome to book a time here. I've opened up some extra spots during the enrolment period.

If none of the available times suit, just send me an email ([email protected]) and we'll work out a time that does.

Enrolment to Marketing School is currently closed.

Add your name the waitlist to be the first to know when enrolment opens again.

Enrol in Marketing School

Meet Miranda

After working in senior marketing roles in private healthcare in Australia and London for over 10 years, in 2016 I founded Marketing for Mental Health Practitioners, a boutique marketing agency dedicated to working with solo therapists.

I understand that as a therapist the idea of having to market yourself can feel uncomfortable. An important aspect of my role as a marketing mentor is to help my clients change the narrative when it comes to marketing, and help them see that when using value-based, ethical marketing, marketing is simply helping them become more visible, so their ideal clients can find them and get the help they need.

As a Member of Marketing School for Solo Therapists, you'll work directly with me. I love supporting therapists to grow their practices, and feel very grateful that each day I get to work with such amazing people doing so much good in the world.

What clients are saying about working with Miranda

"Through our work together, I am now receiving steady enquiries for my therapy practice."

I have truly enjoyed and appreciated working with Miranda. I am now receiving steady enquiries for my therapy practice. I’m also building confidence and skills in regularly posting on social media, writing a blog, and reviewing stats for Google Ads. Miranda brings a genuine and reliable approach to everything she does. She really listens to her clients’ needs, and works collaboratively for the success of the practice. Thank you, Miranda.

Stephanie, Psychologist, Melbourne

"One of the best parts was how many new ideal clients started coming in."

Working with Miranda has been such a great experience. She really gets the mental health space. Everything she created felt like a natural fit for my values and how I like running my private practice.

She covers everything - social media, SEO, ads, etc. One of the best parts was how many new ideal clients started coming in. She really nails how to reach the right people, and that had a big impact on my practice.

On top of all that, she was lovely to work with - always easy to get in touch with and super reliable. I honestly really appreciated having her marketing support.

Wendy, Relationship Counsellor, Gold Coast

"Miranda has helped me grow from a handful of clients to a full caseload."

After moving my solo practice from Melbourne to Brisbane, Miranda has helped me grow from a handful of clients to a full caseload. She helped refine my niche, rebuilt my website, and boosted my social media presence. My engagement online has more than doubled, and some weeks I’ve had up to 10 new clients. I’ve learned practical marketing skills I can actually use, and I’m now consistently attracting clients who are the perfect fit. Miranda is great fun to work with and has taken a lot of the stress out of marketing for me. Highly recommend Miranda for any practitioner wanting to learn more about marketing and grow their practice.

Tim, Clinical Psychologist, Brisbane

"The initial stages of working with her were so rich and beneficial to my career."

Working with Miranda has been so incredibly valuable. Referrals have boomed, now I never have to worry about having enough clients. Importantly though, I am getting the right clients that fit my interests and expertise. I no longer have to take every presentation that walks through my door, just to have a sustainable business.

Over and above the obvious boom to my business that Miranda has enabled, the initial stages of working with her were so rich and beneficial to my career. We overhauled my website, so it now looks incredibly professional. But the most enjoyable and valuable process for me, was working out my mission and values. Not to put a meaningless mission statement on my website (it doesn’t appear anywhere) but to really help me clarify and define what I want to get out of my career, what interests me, and how I want to develop myself as a practitioner and what niche I want to specialise in. This has all led to greatly increased work satisfaction and a clear path moving forward.

Suzanne, Psychologist, Melbourne

"Miranda’s marketing skills helped me expand my private practice dramatically "

The traffic to my website has increased, which has resulted in me seeing more patients. Miranda’s marketing program enabled me to fine-tune what I offer as a psychotherapist, and to identify more specifically the people who could benefit most from my service. Miranda helped me make sure this was reflected in my advertising. I’m really grateful to have had this level of support early on in my practice.

Natasa, Psychotherapist, Melbourne

"I cannot recommend Miranda highly enough."

They not only helped me set up a professional and user-friendly website for my business, but Miranda also provided invaluable marketing support. Miranda's expertise and guidance really helped us to gain exposure in a new location, growing our business and reaching our target audience. Her dedication and knowledge of the mental health profession make her an essential ally for any practitioner looking to expand their online presence and grow their practice.

Danielle, Child and Adolescent Counsellor, Adelaide

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